Our Story
This is the story of a holiday home built from centuries-old stones that tell their own history.
A history that began in the 17th century as a small monastery along a pilgrimage route from Ascoli Piceno to Assisi — a connection between two beautiful ancient cities, nestled between Le Marche and Umbria.
From monastero to a grand palazzo that once housed an aristocratic family, and eventually, after years of abandonment, fully restored and rebuilt in 2023 — with deep respect for its past, yet forming a bridge to the future...
"C'era una volta…" (Once upon a time…)
Equipped with every modern comfort, the sobriety and simplicity of the old monastero are combined with contemporary luxury and an appreciation for beauty — la bellezza — in today's palazzo.
At Palazzo C'era una volta, we believe in creating a beautiful environment where our guests can relax and enjoy the peace, space, and natural beauty around them. Our website is designed to capture this unique experience and help you plan your perfect holiday in Venarotta, Ascoli Piceno – Le Marche.
About us: search for authenticity and beauty
As true Italophiles, we fell in love with the beautiful region of Le Marche six years ago, from the very first time we set foot here. Since then, we've bought our own home in Monsampolo, where we return time and again to spend holidays with family and friends.
Le Marche truly offers it all: a sea of rolling hills, nestled between enchanting mountains and the Adriatic coast, stunning towns and picturesque borghi, and a warm, authentic, and sincere local community. Far from the chaos of everyday life, you return to the essence of living...
In the spring of 2024, while walking the Cammino Francescano delle Marche from Ascoli to Assisi, we passed this palazzo that was for sale. Once again, we were struck by the perfect blend of old and new, of simplicity and beauty...
The rest of the story, we'd love to write together with you. Immerse yourself in this unique atmosphere and experience the rhythm of true Italian life. Create your own fairytale here... at Palazzo C'era una volta..
Here, you'll find space to breathe — a place where time is in no rush. A true oasis of calm, where your senses are awakened and your heart finds peace.
